• The Products

    October 2, 2013
  • Since 1997, Alterna have pioneered "Alterna-tive" luxury hair care. What ever your hair care need, we believe that you shouldn't have to choose between clinically-proven, salon tested results and natural good-for-you ingredients. That's why our products are Pure, Proven and Professional. 

  • Purity with Power

    Alterna haircare products are powered by pure, potent natural ingredients and proven in labs and professional salons.

  • Bamboo Volume

    For ultimate volume that lasts 48 hours between washing.

  • Bamboo Style

    For stronger, healthier hair that's just your style. Because great hair should be sustainable.

  • CAVIAR Anti-Aging

    Turn back the hands of time with CAVIAR Anti-Aging haircare. Super-charged ingredients, provide moisture, vibrancy, shine and elasticity for healthier, more youthful looking hair.